Jessica Grana 2/9/25 Jessica Grana 2/9/25

The Cost of Bad Branding: How Poor Design Can Hurt Your Business

The consequences of bad branding can be significant, leading to lost credibility, missed opportunities, poor customer experiences, weak brand recognition, and struggles with growth.

Jessica Grana 1/8/25 Jessica Grana 1/8/25

The Essential Brand Checklist for Small Businesses

Whether you're starting from scratch or refining your existing brand, this checklist will help you establish a professional and memorable presence.

Jessica Grana 12/30/24 Jessica Grana 12/30/24

Website vs. Social Media: Why You Need Both for Your Business

As digital marketing evolves, small business owners often ask: “Do I really need a website if I have social media?” Here’s why both are essential for your business.

Jessica Grana 12/16/24 Jessica Grana 12/16/24

How to Choose the Right Colors for Your Brand (and Why It Matters)

Color plays a powerful role in branding. Here’s how to choose the right colors for your brand and why they matter.

Jessica Grana 11/13/24 Jessica Grana 11/13/24

DIY vs. Professional Branding: What’s Best for Your Business?

Branding is more than just a logo — it’s the foundation of your business identity. As a small business owner, you might wonder whether to take the DIY route or hire a professional designer to create your brand … here are some pros and cons.